Launched in 1999 to promote and celebrate Key West’s mid-town galleries and showcase the range and caliber of their artists, WOW has evolved and expanded, and now also includes multiple White St. district businesses and destinations that will open their doors to the arts loving public. Additionally, the WOW organization is now leveraging the event’s enormous popularity by serving as a fundraising vehicle for local non-profit organizations.

Easily navigable for most walkers and bikers, the WOW district encompasses the stretch of White St. running from Southard to United and extends along several of its cross-streets. Art lovers can explore an array of offerings at more than 20 destinations showcasing the works of painters, photographers, sculptors, ceramic and mixed media artists, and artisan jewelry makers while enjoying beautiful island architecture, exhibit openings, creative demonstrations, musical, literary and performance offerings, libation and food samples and the pleasure of connecting with community.